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With a diminishing number of Holocaust survivors able to tell their powerful stories and a crowded charity space HMDT needed a different approach to engage with a new, younger generation.
We had to tell real people’s real stories in a way that would make sense to the target audience.
The solution was to create 'Memory Makers', matching artists working across a range of media with genocide survivors. A responsive microsite was created to host this content and centred the campaign on a small but meaningful ‘ask’ – ‘if we all share one story, we’ll help to keeping the memory alive’. Users were directed to a Twitter visualisation which mapped the influence of their act of sharing and showed how the campaign was spreading across social media.
http://keepthememoryalive.hmd.org.uk
Award
Sabre award
© Designed at Fishburn, illustrations by Jean Jullien